B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve
Marketing for B2B and the Buyer’s Journey - Mark Donnigan Startup CMO
B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying
{Why World-class Chief Marketing Officers Must Be Smart Business Strategists With Mark Donnigan|
Mark Donnigan: It's going fantastic, Ben. I am so delighted to be right here on your show.Particularly provided the relevance as well as the urgency of the subject we're going to be dealing with over the program of this conversation also, which is one that I believe is actually under-discussed. One that might if not raise some brows, yet might get
{Why Successful Chief Marketing Officers Need to Be Smart Business Strategists - Mark Donnigan|
Mark Donnigan: It's going fantastic, Ben. I am so satisfied to be right here on your show.Ben: Definitely. We more than happy to have you on the program. Especially provided the significance and also the urgency of the topic we're going to be tackling over the program of this discussion also, which is one that I think is really under-discussed. One