Grappling with today’s B2B Buyer’s Journey is the Secret to Winning in B2B Marketing - Mark Donnigan Interview

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.However, B2B marketers can serve

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